Who we are
Learning built around animals, nature & real-world wonder
PawSteps is a UK learning platform (EYFS to adult — any age) built around animals, nature and real-world wonder, serving home-educating families, schools, alternative provision and SEND professionals from one product. Children learn through live animal cams, expedition broadcasts, AR anatomy, nature journalling and a signature animal-science pathway running from first pet to first placement. Pilots launch September 2026.
What we're asking for
Four simple ways to work together
- Live feeds & footage. Embed rights for your existing animal cams and archive footage inside our Wild World section, with attribution and click-through.
- Expert moments. One 20-minute live appearance per month — a keeper, curator, ranger or educator taking children's questions on our daily show, The Morning Den, or an expedition broadcast.
- Co-created packs. Your education team's existing materials adapted into 'Animal of the Week' cross-curricular packs and Vet School Junior lessons — we do the adaptation, you approve everything.
- Badge endorsement. Your name on the badges children earn in your domain — e.g. an RSPB-endorsed Garden Birds badge, a zoo-endorsed Conservation Data badge.
What you get
Reach, impact and revenue — at zero build cost
- Your outreach KPIs, met at scale. A national audience of highly engaged children and families, with participation numbers, learning outcomes and reach reports you can put straight into trustee and funder reporting.
- Real conservation engagement, not just awareness. Our Points with Purpose system converts children's learning effort into real micro-donations and species sponsorship — your projects, funded by homework.
- Visitors. Geo-aware prompts send families to YOU: finish Snow Leopard week near Edinburgh and the platform suggests the zoo trip, with our home-ed discount card driving weekday visits.
- Revenue share. Co-branded premium packs sell in our marketplace with a negotiated share — your content keeps earning.
- Zero build cost. We do all production, adaptation and safeguarding-compliant hosting. Your team's commitment: approval reviews plus one live appearance a month.
In practice
What a partnership looks like
| Partner type | Example collaboration |
|---|
| Zoo / wildlife park | Panda-cam embedded in Wild World · keeper Q&A monthly · 'Inside Animals' anatomy series co-badged · adopt-an-animal via Paw Points |
| Museum / gallery | 'Fossil Vault' escape rooms using your collection · Mary Anning reading pack · virtual gallery visits in the World Map's history regions |
| Wildlife charity | Garden Birdwatch as a platform-wide seasonal event · endorsed badges · children's micro-donations funding a named project |
| First aid / life skills org | 'Little Rescuers' badge pathway co-created with your trainers · certificated at completion |
Safeguarding & standards
Named safeguarding lead; human moderation under 15 minutes on anything child-visible; UK GDPR and DPA 2018 with UK data residency; WCAG 2.2 AA. All partner content passes our editorial and safeguarding review before publication, and partners may withdraw content at any time.
First conversations
Organisations we'd love to talk to
Edinburgh Zoo / RZSS · San Diego Zoo Wildlife Alliance (cams already inspire our prototype) · Natural History Museum · RSPB · The Wildlife Trusts · St John Ambulance · LEAF Education · Countryside Classroom.