PawSteps
CONTENT PRODUCTION BUDGET · PRIVATE / FOUNDER
Confidential · Interactive

Content Production Budget

A companion to the financial model. Set unit costs, plan the 3-year production slate, then reconcile the plan against the model's content & licensing line. Everything recomputes live.

Blue = edit. Founder planning estimates for UK freelance production, July 2026 — validate with 2–3 quotes before committing.
3-yr planned production
£0
3-yr model budget
£0
3-yr headroom
£0
Morning Den (Y3)
£0
Blue cells = editable inputs White cells = live formula outputs
Section A

Content unit costs

Freelance/all-in cost to produce one of each content type. Every produced item also carries a fixed editorial + safeguarding review charge, added automatically in the production plan below.

ItemCost £
Video pod, screencast stylescript + record + edit, 4–8 min£
Video pod, presenter + animationMorning Den quality£
Morning Den live episodepresenter + producer, 10 min daily£
Animal of the Week pack5 subjects, editor + designer£
Decodable phonics readerauthor + illustrator, per book£
Escape room / co-op game designper room£
Life-skills modulerecipe / first-aid / garden unit£
Partner-content adaptationper pack — partner supplies material£
Editorial + safeguarding reviewper item — added to every line below£
Section B

Production plan by year

Edit the quantities for each year. Line cost = qty × (unit cost + review). Y1 = 2026/27, Y2 = 2027/28, Y3 = 2028/29.

Production line Unit £ Qty Y1£ Y1 Qty Y2£ Y2 Qty Y3£ Y3
Total production £0 £0 £0
Oak National core content is free (OGL) and appears only where gaps need original pods. Sequencing rule: Vet School Junior complete before breadth.
Section C

Reconciliation vs financial model

Enter the model's Content & licensing budget per year, then compare it with the planned production totals from Section B. Negative headroom (red) means the plan outruns the model line.

LineY1Y2Y33-yr total
Model budget: Content & licensingfrom the financial model £ £ £ £0
Planned productiontotals from Section B £0 £0 £0 £0
Headroom / (overrun) £0 £0 £0 £0

How to read this

  • A negative Y2/Y3 headroom means the plan outruns the model line — either raise the content budget, lean harder on partner-supplied packs (£190/pack all-in vs £490 for original pods), or slow Morning Den to 3 days/week (the biggest single line).
  • Morning Den alone is ~£34k/yr at 190 episodes — a strategic bet on daily habit, not a content cost. Consider funding it from marketing instead.
  • Levers in order of least pain: partner adaptations up, screencast share up, animation share down, phonics readers licensed rather than commissioned.