PawSteps
FINANCIAL MODEL · PRIVATE / FOUNDER
Confidential · Interactive

3-Year Financial Model

Y1 = 2026/27 · Y2 = 2027/28 · Y3 = 2028/29. Four revenue engines, three scenarios. Every blue cell is editable — totals recompute live.

All figures are illustrative planning assumptions, not market data — replace with validated numbers as discovery progresses.
Year-3 Revenue
£0
Year-3 EBITDA
£0
Cumulative funding need
£0
Scenario
Base
Section A

Assumptions & Scenario

Pick a scenario, then flex prices and customer counts. The scenario multiplier scales the base-case customer counts below to model conservative / ambitious growth.

Active multiplier on customer counts: Y1 ×1.00 · Y2 ×1.00 · Y3 ×1.00
Blue cells = editable inputs White cells = live formula outputs

Prices (editable)

Revenue engineUnit priceAnnual value / unitNotes
Family subscription £ /mo £0Up to 4 children
School licence £ /pupil/yr £0Range £4–6
AP / EOTAS placement £ /yr £0£1,850/term × 3
Therapist subscription £ /mo £0+ marketplace commission
Marketplace take rate % of GMVPlatform keeps 10% of sales

Base-case customer counts (editable)

Engine / unitY1 2026/27Y2 2027/28Y3 2028/29
Families subscribing
School pupils licensed
AP / EOTAS placements
Therapist subscribers
Marketplace GMV £ of therapist/teacher sales £ £ £

Scenario growth multipliers (editable)

Applied to the base-case counts above. Base is fixed at ×1.00.

ScenarioY1 ×Y2 ×Y3 ×
1 · Conservative
2 · Base 1.001.001.00
3 · Ambitious
Section B

Revenue

Annual revenue = (scenario-scaled customers) × price, per engine, per year. Small grey figures show the effective customer count driving each cell.

EngineY1 2026/27Y2 2027/28Y3 2028/29
Family subscriptions
School licences
AP / EOTAS placements
Therapist subscriptions
Marketplace commission
Total revenue
Section C

P&L Summary

Revenue flows down from Section B. Cost lines are editable (blue). EBITDA = revenue − total costs. Funding need is the deepest cumulative cash deficit.

LineY1 2026/27Y2 2027/28Y3 2028/29
Revenue
Operating costs
Team & salaries £ £ £
Content & curriculum £ £ £
Infrastructure & tooling £ £ £
Go-to-market & sales £ £ £
Safeguarding & compliance £ £ £
Total costs
EBITDA
EBITDA margin
Cumulative EBITDA running cash position
Cumulative funding need to Y3: £0 — the deepest point of the running cash position under the active scenario. Costs are held constant across scenarios; only revenue scales.
Section D

Sensitivity — Year-3 Revenue

Year-3 total revenue across the three scenarios and a ±10% price-variance lever. The active scenario row is marked; the base-price column is shaded.

Scenario \ Price−10%Base price+10%
1 · Conservative
2 · Base
3 · Ambitious