PawSteps — a guided walkthrough
Follow the click path below. It tells you what to click, what to say, and how to tailor the demo to whoever's in the room.
💬 The “while you wait” line: “Families and schools wait months for mental-health support. PawSteps gives them something safe and guided to do today — the bridge, not a nice-to-have.”
📊 The “evidence” line: “Schools have to prove wellbeing and SEND provision. PawSteps turns everyday activity into a one-click Ofsted / EYFS-PSED / SEND report — from budgets they already hold.”
🐾 The click tour (in order)
- Home — the hook landing Open home.html: read the one-line positioning aloud, point to the two urgency wedges, then tap “Show me another” on the rotating Animal of the Week.
- Choose your path audiences Still on home.html, tap an audience tile — e.g. “Teachers & schools” — to show the site reshapes around who's asking.
- Care Library — 370+ animals Open care-guides/: show the category sidebar, the search box and the filters. Every guide is a “master entry” repackaged six ways.
- Find your perfect pet — interactive matcher Tap “Find your perfect pet” in the library header (which-pet.html). Answer the questions — it recommends animals that fit, welfare-honestly. A great crowd-pleaser.
- Open any animal — quiz + calculator Back in care-guides/, click a card. Show the welfare-honest note, the “Is this pet right for me?” self-check and the cost calculator.
- Compare two animals In care-guides/, tap “Compare two animals” and switch the pickers — it verdicts the gentler start.
- Full care guide — Bearded Dragon Open Care-Guide-Bearded-Dragon.html: housing, diet, health, dos & don'ts, real costs and a quiz. The family version. (The Goldfish guide is a second built-out example.)
- Curriculum packs — one animal, every age The schools engine. From the Bearded Dragon open the KS2–KS3 lesson and the GCSE/BTEC revision (flip-flashcards + mark schemes); then the Stick Insect EYFS/KS1 pack. One animal, mapped from early years to KS4 — that reuse is the margin.
- Wellbeing journey — the “while you wait” proof Open wellbeing-journey.html: add a daily check-in (watch the graph move), then complete a couple of animal activities.
- Certificate — engagement Open wellbeing-certificate.html: tap “Get your certificate”, type a name, print.
- Impact report — the “evidence” proof, the money slide Back on wellbeing-journey.html, tap “Generate impact report” — check-ins become an Ofsted / EYFS-PSED / SEND report you can print. This is what schools and therapists pay for.
- Safe & Ready pack — unlocks institutions Open safe-ready-guinea-pig.html: a printable risk assessment, hygiene notes and a parent consent letter.
- Articles & Careers — SEO + students Open articles.html, then the CAMHS piece — note the mid-article CTA into the journey; then animal-careers.html for the student audience.
- Signup Open signup.html and submit — it captures the email and confirms, so it behaves like the real signup.
🎯 Tailor it to who's in the room
👶 A parent
Click: Find your perfect pet → Wellbeing journey → Certificate → the CAMHS article.
“Choose the right pet, and start something safe with your child tonight — while you wait.”
🏫 A SENCO / school
Click: Impact report → Safe & Ready pack → the curriculum packs (EYFS → KS4).
“Automatic Ofsted/SEND evidence, the safety paperwork you need, and ready-to-teach lessons for every year — one login.”
🩺 A therapist
Click: Wellbeing journey → Impact report → the sensory/therapy version on a guide.
“Assign activities, track outcomes, and evidence the work — with resources built for regulation.”
🏠 A childminder
Click: Safe & Ready pack → Stick Insect EYFS/KS1 pack → “Younger” wellbeing activities.
“EYFS-ready, safe, and quick to drop into a busy day.”
🎓 A student / teen
Click: Careers hub → the GCSE/BTEC revision pack (flip-flashcards) → Find your perfect pet.
“Revise with flashcards, and see the real routes into animal careers.”
💰 An investor
Click: the two wedges → Impact report → pricing → signup.
“Engagement engine (animals) funnels into what people pay for (evidence + wellbeing), across six wallets.”
💡 Why it sells
- Welfare-honest — advice that puts the animal first builds fierce trust (lead with it).
- Two budgets you don't have to create — the CAMHS-wait pain, and the Ofsted/EYFS/SEND evidence duty.
- One master entry, six ways — write an animal once, sell it to six audiences and every key stage (EYFS → KS4). That reuse is the margin.
- Open content is the funnel — articles, the pet matcher and guides catch Google traffic; the journey converts it; the report and packs monetise it.
- Trust stack up front — vet-informed, curriculum-aligned, safeguarding, GDPR/UK-hosted, accessible.